GrabFood
Moon shot
Outcome:
Input into the Grab Moonshot roadmap. From this project new features such as Grabfood nearby, Grab food scan to order, Grab food to transport cross sell products were succefully launched to market. These features were major contributors for winning market share across SEA.
Aim: To create and test new and innovative ideas for Grab Food product line that would set-it apart from the competition.
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Different features released from 2019 to 2022
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My involvement:
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Lead design strategist
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Create a series of workshops and design sprints that enabled in ideating, prototyping and testing new features and product offerings ​
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Lessons learnt:
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Alignment of both tech teams and operations teams is critical to pilot new ideas in multiple markets.
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Ideas need to be hyper localised to each market needs. What works in Singapore doesn't work in Indonesia.
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Creating a sense of ownership among the different stakeholder groups ensures that the people are willing to work through challengers with enthusiasm